Minority and Women Owned Businesses

Client: TCF Bank

TCF has long been a staunch advocate for women and minorities in business, yet talking to them about their goals turned out to be a big challenge. With the quick rise of younger business owners inundated with so much information, how they receive communications had to be relevant, engaging and easily digestible. Understanding the barriers, we explained the quickest path to gaining their business, starts with gaining their trust through the look and tone of a trusted friend that has their back.